Customer-First Loyalty: Raffael Fappiano on the Loyalty Personality Quiz
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- 5 min reading
What does a great loyalty program look like? For Raffael Fappiano, Senior Product & Project Manager at Azul Brazilian Airlines, it comes down to three key principles: simplicity, digitalization, and personalization.
Raffael joined us to take our Loyalty Personality Quiz and share his take on loyalty programs – what works, what doesn’t, and where it’s all heading.
He believes the future of loyalty will be even more personalized – and while AI and new tech will play a big role in making that happen, the priority should always stay the same: build loyalty around the customer, not the program. And when it comes to customer service, he’s clear: a real human still matters.
So, which loyalty personality reflects Raffael’s approach? Watch the video to find out.
